Case Study 1
Client Overview
Queens of Cleans is a Sydney-based cleaning business specialising in residential house cleaning and commercial cleaning services across the Hills District and surrounding suburbs. Their focus is on delivering consistent, reliable, and high-quality cleaning with a personal touch, backed by strong referral networks and a streamlined tech-enabled booking system.
Business: Queens of Cleans
URL: https://queensofcleans.com.au
Target Keywords: “local cleaner” “cleaners near me” “best cleaning company” “residential cleaners“
Challenges
- Highly competitive cleaning market with many low-cost competitors.
- Limited online presence — no strong rankings for key local terms like “local cleaner” or “cleaner Hills District”.
- Needed a brand identity that stood out and reflected professionalism and trust.
- Goal to quickly scale from a small operation into a recognised local cleaning company.
Our Approach
Quinn Marketing designed a multi-channel growth strategy that focused on local visibility, trust, and systemisation:
- Local SEO & Keyword Domination
- Optimised the website around high-intent keywords such as “cleaner Sydney”, “residential cleaner Sydney”, and “commercial cleaning Sydney”.
- Created location-specific service pages for suburbs to rank locally.
- Built citations and optimised Google Business Profile for “near me” searches.
- Branding & Positioning
- Developed a bold, memorable brand identity: “Queens of Cleans” positioned as the premium yet approachable choice for families and businesses.
- Leveraged social proof, before-and-after cleaning visuals, and customer stories.
- Tech Stack & Systems
- Integrated a booking and scheduling system for easy client management.
- Automated follow-ups and review requests to build consistent 5-star credibility.
- Referral & Partnership Marketing
- Activated referral networks within real estate agents, property managers, and local businesses.
- Launched partnerships with trades and service providers (e.g. builders, NDIS providers) for end-of-build cleans and move-in services.
- Paid Advertising Campaigns
- Deployed Google Ads campaigns targeting high-value searches like “end of lease cleaner Sydney” and “office cleaner near me”.
- Set up remarketing ads across Facebook and Google to capture website visitors.
Results After 12 Months
250% increase in organic leads
Queens of Cleans ranking top 3 for over 37+ high-intent local keywords.
Consistent weekly bookings
scaling from a small team to multiple cleaning crews.
Over 100 new 5-star reviews
building strong trust in the local community.
Client Testimonial
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