SEO Audit & Performance Tracking Services in Melbourne
A comprehensive SEO audit and ongoing performance tracking are essential for businesses aiming to improve rankings, drive qualified traffic, and maximise ROI. At DigiAds & More, we provide SEO Audit & Performance Tracking Services for Melbourne-based businesses, giving you clear insights into your website’s health, search performance, and opportunities for growth.
We work with businesses across Melbourne, including CBD, Southbank, Docklands, Richmond, Hawthorn, Camberwell, Brunswick, Dandenong, Glen Waverley, Mt. Waverley, Wheelers Hill, Scoresby, Rowville, Box Hill, Doncaster, Werribee, Point Cook, St Kilda, Brighton, Elwood, and surrounding suburbs.
Why SEO Audit & Performance Tracking Matters
SEO audits and performance tracking provide a detailed overview of your website’s strengths, weaknesses, and potential. Benefits include:
- Identify technical issues: Detect crawl errors, broken links, slow-loading pages, and duplicate content.
- Optimise on-page and off-page elements: Review meta tags, headings, backlinks, and content relevance.
- Track SEO performance: Monitor keyword rankings, organic traffic, and conversions.
- Measure ROI: Understand which SEO strategies are driving leads, enquiries, and revenue.
- Local search optimisation: Ensure your business ranks for Melbourne suburbs and target areas.
Without regular audits and performance tracking, businesses risk losing visibility, traffic, and revenue to competitors.
How DigiAds & More Delivers SEO Audit & Performance Tracking
We provide a comprehensive, structured audit and ongoing performance tracking to help Melbourne businesses improve their SEO results:
1. Website SEO Audit
- Technical SEO Analysis: Identify crawl errors, site speed issues, mobile usability, and HTTPS security
- On-Page SEO Review: Analyse meta titles, descriptions, headings, internal linking, and keyword targeting
- Off-Page SEO Assessment: Evaluate backlinks, referring domains, and link quality
- Content Audit: Identify thin, outdated, or duplicate content affecting rankings
- Local SEO Review: Check Google Business Profile, local citations, reviews, and suburb-specific targeting
2. Competitor Analysis
- Analyse top Melbourne competitors in your industry
- Identify gaps, opportunities, and strategies to outperform them
- Evaluate their backlink profiles, content performance, and local search visibility
3. Keyword Performance Tracking
- Monitor rankings for target keywords in Melbourne and specific suburbs
- Track search volume, competition, and keyword trends over time
- Identify high-performing and underperforming keywords for optimisation
4. Analytics & Conversion Tracking
- Implement Google Analytics, Search Console, and conversion tracking
- Measure website traffic, user behaviour, goal completions, and conversions
- Identify pages with high exit rates and areas for optimisation
5. Monthly Performance Reporting
- Clear, actionable reports highlighting improvements and opportunities
- Track KPIs including rankings, organic traffic, leads, conversions, and revenue
- Recommendations for technical, content, and off-page SEO improvements
6. Continuous Optimisation
- Use audit insights to implement on-page, off-page, and technical improvements
- Adjust SEO strategy based on performance trends, local search behaviour, and Melbourne suburb targeting
- Ensure sustained SEO growth and maximised ROI
Key Features of Our SEO Audit & Performance Tracking Service
- Comprehensive technical SEO audit
- On-page and off-page SEO analysis
- Content audit and optimisation recommendations
- Competitor research and gap analysis
- Keyword performance tracking for local Melbourne searches
- Analytics and conversion tracking setup
- Monthly reports with actionable insights
- Continuous strategy adjustments for SEO growth
Local Benefits for Melbourne Businesses
SEO audits and performance tracking help Melbourne businesses:
- Rank higher for suburb-specific searches like “plumber Richmond” or “chiropractor Glen Waverley”
- Understand which SEO strategies are driving leads and revenue
- Improve user experience, page speed, and mobile performance
- Gain insights into competitors and market trends in Melbourne
- Make data-driven decisions to improve online visibility and conversions
Target suburbs include Melbourne CBD, Southbank, Docklands, Richmond, Hawthorn, Camberwell, Brunswick, Dandenong, Glen Waverley, Mt. Waverley, Scoresby, Wantirna, Knox, Box Hill, Doncaster, Werribee, Point Cook, St Kilda, Brighton, Elwood, and surrounding areas.
Industries We Support with SEO Audits & Performance Tracking
- Trades & Home Services: Plumbing, electrical, roofing, painting, landscaping
- Allied Health: Physiotherapy, chiropractic, dental, massage therapy, dietitians
- Health & Beauty: Salons, cosmetic services, wellness, fitness
- Professional Services: Accounting, law, consulting, corporate service providers
- E-commerce & Retail: Online stores, multi-location retail businesses
Each industry receives customised audit and tracking strategies to maximise visibility, local relevance, and lead generation.
Why Choose DigiAds & More for SEO Audit & Performance Tracking
- Melbourne-based experts with local suburb knowledge
- Proven track record of identifying technical, content, and backlink issues
- Transparent reporting with clear recommendations
- Suburb-targeted strategies to capture local search traffic
- Continuous optimisation for sustained SEO performance
With DigiAds & More, your business can identify opportunities, fix critical SEO issues, and continuously track performance to grow organic traffic, leads, and conversions across Melbourne.
Frequently Asked Questions
What is an SEO audit?
An SEO audit is a comprehensive review of your website to identify technical issues, on-page and off-page optimisation gaps, and opportunities for improving search engine performance.
Why is SEO auditing important for Melbourne businesses?
It helps identify issues affecting rankings, traffic, and conversions, ensuring your business remains competitive in Melbourne’s local search results.
How often should an SEO audit be conducted?
We recommend a full audit at least annually, with continuous performance tracking monthly to maintain optimal results.
What does performance tracking include?
Tracking includes keyword rankings, organic traffic, lead generation, conversions, page engagement, and local search visibility.
Can SEO audits improve local search results?
Yes. By analysing local citations, Google Business Profiles, and suburb-specific keywords, audits can directly improve Melbourne-local search performance.
How long does it take to complete an SEO audit?
A comprehensive audit typically takes 1–2 weeks, depending on website size, complexity, and industry competitiveness.
Do you provide actionable recommendations?
Yes. Each audit includes detailed recommendations for technical, on-page, off-page, and content SEO improvements.
Will performance tracking help increase leads?
Absolutely. Tracking allows businesses to focus on high-performing pages, optimise underperforming areas, and attract more qualified leads.
Would you like to start a project with us?
Etiam erat lectus, finibus eget commodo quis, tincidunt eget leo. Nullam quis vulputate orci, ac accumsan quam. Morbi fringilla congue libero.